As the next frontier of global e-business, .CN domains present companies everywhere with an unprecedented opportunity to succeed in the Chinese marketplace. China's recent World Trade Organization (WTO) accession provides proof that the Chinese economy is taking great strides toward accessibility. Now is an ideal time for companies to protect their brand identities in dot CN and begin making inroads into the Chinese marketplace.

.CN, the domain name zone of China, offers registrants the protection of a well-established brand name in what is certain to become one of the most lucrative worldwide marketplaces. CN domains put Chinese customers at ease, providing the security of dealing with businesses that have a substantial, "localized" Chinese presence as well as an international one. In addition, .CN enjoys widespread recognition among the Chinese population.

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